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The sports brand Adidas has a long and successful history. The company was founded in 1949 by Adi, one of the two German Dassler brothers. The brand name is actually a pun on the name of the founder. Adi simply took the first three letters of his first and last name, so the name Adidas was formed.
Adidas initially focused on the production of football shoes and clothing. They continued to make footballs, and in the 1960s, the business expanded to all kinds of sportswear. There are not many sports today where you can not find the Adidas logo. The Adidas range goes from athletic apparel to sports accessories and even extends into the action sports category. In recent years, Adidas has also actively engaged in the production of snowboarding clothing.
In 2013, adidas Snowboarding was finally integrated into the brand family. The brand offers stylish and high-tech snowboard boots, snowboard clothing and snowboard goggles, combining its traditional roots with innovative features. And it has also brought a whole series of top-class riders to the starting line. These include Eric Jackson, Jake Blauvelt, Helen Schettini, Forest Baile, Louif Paradis and Keegan Valaika.
Anyone who has been in the sports shoe market as long as adidas, knows what they are doing.
Not only do adidas soft boots look cool, but they are also high quality and functional, thanks to technological features, such as Active Heel Harnes, an active heel lacing stabilizes the heel. Adiprene sole with extra cushioning, Continental Rubber®, which is a special rubber that ensures optimum grip. And of course, odour neutralization; thanks to the enrichment of the polyester with coffee grounds, the shoe smells even after being worn for a long time.
The adidas snowboarding apparel is functional, sporty and stylish. Its successful combo of motion-friendly fit and high quality makes it your best friend on and off the slopes. Jackets and pants come with many technical features, which will guarantee comfort in a classic but stylish look.
The mandatory three stripes as a badge, goggle and multimedia bags, mesh inserts and ventilation zones.
Recco® Rescue System, waterproof, taped seams and high breathability are also features that will not miss in adidas snowboarding gear.
With the snowboarding range from adidas, you get the best out of your board, regardless of your abilities. The adidas snowboarding range offers the right equipment for every weather condition and every level of experience.